Tuesday, January 29, 2008

BroadbandTV and World Wide Entertainment Enter Into Strategic Partnership


BroadbandTV to acquire and monetize powerful line up of premium video content from World Wide Entertainment

Live from the 2008 National Association of Television Program Executives Show (NATPE), BroadbandTV Corp. (BroadbandTV) the web's leading video monetization agency and World
Wide Entertainment, Australia's leading supplier of content to broadcasters around the globe, today announced a strategic partnership that will enable BroadbandTV to deploy select premium World Wide Entertainment content to leading tier 1 IP-based networks across the World and monetize it principally on an ad supported basis.

BroadbandTV will also leverage its state-of-the-art technology to enhance the entertainment experience by helping viewers discover World Wide Entertainment's top programme lineup through annotating videos with popular and relevant keywords.

Through this new alliance, BroadbandTV will merchandize and distribute two top shows connecting with the online young demographic through the BroadbandTV Hub on channels such as YouTube and Vuze.com: "Stars", featuring celebrity profiles of all the big names in film, music, television and fashion world, and "Invent", a global gateway to the future now covering the trendiest technology.

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