Thursday, January 10, 2008

Wi-Fi Camera Card Gets a CES Prize


By BRIAN BERGSTEIN

LAS VEGAS (AP) — A memory card that wirelessly sends pictures from a digital camera to a computer — letting you skip the tedium of plugging the camera in to upload images — got bragging rights Wednesday at the International Consumer Electronics Show.

Eye-Fi Inc.'s wireless card beat nine other contenders for the top spot in the traditional Last Gadget Standing session, a breezy and informal CES contest staged by Yahoo Inc.'s technology section. The winner is determined by the volume of audience applause.

The $100 Eye-Fi card, which has 2 gigabytes of memory, uses Wi-Fi to instantly zap pictures to computers and photo-sharing Web sites. The company, based in Mountain View, Calif., announced earlier at CES that it had a deal to get its technology into memory cards made by Lexar Media.

Eye-Fi's diverse set of rivals included a golf simulator, a Toshiba Corp. wireless projector and the Sansa TakeTV, a USB memory stick from SanDisk Corp. that is designed to transfer video from the Internet to the TV.

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