AT&T chairman and CEO Randall Stephenson said that the anchor for the triple-play bundle of the future will be wireless telephony, not wireline service. The telecom giant will be more aggressive this year both within its region and possibly outside its territory with the three-product bundle that includes wireless phone service, he said last week.
"In-region, without a doubt, it will continue to get more aggressive," Stephenson said at the Citigroup Entertainment, Media & Telecommunications conference in Phoenix last Tuesday. "The triple-play option " wireless, broadband and video " that will be our strategic product set in the marketplace in-region. Out of the region, we'll see."
That could bode well for the telco, which owns the largest wireless-telephony service provider in the country, AT&T Wireless.
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