Tuesday, January 15, 2008

Google Embellishes iPhone Apps


by Cassimir Medford

Just ten days before its much-anticipated first bid in the United States 700 MHz spectrum auction, Google on Monday underscored its advocacy of open mobile networks by upgrading its iPhone applications interface little more than a month after its initial release.

The Mountain View, California-based search giant, a strong proponent of unfettered access to mobile networks for independent application developers, appears to be demonstrating the benefits of its quest by its unusually rapid iPhone upgrade cycle.

Apple's iPhone is one of the few devices on the U.S. market to be opened up to application developers. The U.S. mobile phone market has been dominated by carriers that tightly control what applications are installed on the phones.

Many application developers, led by Google, prefer an open access model akin to the Internet, where developers of legitimate commercial applications do not have to seek the specific blessing of the carriers to gain access to their subscribers.

"This rapid upgrade cycle certainly helps Google drive home its point that open networks improve the flexibility and functionality of mobile devices," said Joe Nordgaard, director of wireless consulting firm Spectral Advantage.

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