Monday, January 07, 2008

NBC Universal and Microsoft Team Up On Unprecedented Web Offering for 2008 Beijing Olympic Games


NBC's Olympic on-line coverage will be delivered by the MSN Network- "NBCOlympics.com on MSN"-- and use Microsoft's Silverlight Technology to Stream Thousands of Hours of Exclusive Interactive Video from Beijing Games

NBC Universal, owner of the exclusive U.S. media rights to this summer's Olympic Games in Beijing, China (August 8-24, 2008), announced today that it was teaming up with MSN
and Microsoft in an unprecedented strategic alliance to create "NBCOlympics.com on MSN", a next-generation online experience for Olympic fans across the United States. With thousands of hours of competition video in both live and on- demand formats, deep analysis and results delivered from NBC's award-winning broadcast and digital media teams, and Microsoft's Silverlight technology to deliver deeply immersive user experiences, NBCOlympics.com's coverage will be powered by MSN and Microsoft technology
to complement NBC's broadcast programming and put millions of fans in control of the Olympic sports, athletes and countries they want to watch.

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