AT&T may now be able to provide television service over phone lines, but it’s a whole different matter when it comes to marketing that line of business to landline customers.
When customers tell AT&T they want to switch to another phone provider, AT&T can’t use its new TV offering – or any of its other services – to try to keep them as phone customers.
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Showing posts with label television. Show all posts
Showing posts with label television. Show all posts
Tuesday, December 30, 2008
Tuesday, January 29, 2008
BroadbandTV and World Wide Entertainment Enter Into Strategic Partnership
BroadbandTV to acquire and monetize powerful line up of premium video content from World Wide Entertainment
Live from the 2008 National Association of Television Program Executives Show (NATPE), BroadbandTV Corp. (BroadbandTV) the web's leading video monetization agency and World
Wide Entertainment, Australia's leading supplier of content to broadcasters around the globe, today announced a strategic partnership that will enable BroadbandTV to deploy select premium World Wide Entertainment content to leading tier 1 IP-based networks across the World and monetize it principally on an ad supported basis.
BroadbandTV will also leverage its state-of-the-art technology to enhance the entertainment experience by helping viewers discover World Wide Entertainment's top programme lineup through annotating videos with popular and relevant keywords.
Through this new alliance, BroadbandTV will merchandize and distribute two top shows connecting with the online young demographic through the BroadbandTV Hub on channels such as YouTube and Vuze.com: "Stars", featuring celebrity profiles of all the big names in film, music, television and fashion world, and "Invent", a global gateway to the future now covering the trendiest technology.
Wednesday, October 24, 2007
Google to use Nielsen results
Google is to sharpen its strategy with access to information from Nielsen, it has been reported.
Google will pay Nielsen for access to its data so that it can see which demographic watches certain TV shows. Nielsen, based in New York, measures age, marital status, gender and other factors and is the universally-accepted benchmark for gauging viewer figures. The overall goal of Google in buying the Nielsen information is to more specifically target its television advertisements.
Michael Steib, director for television ads at Google, told the NY Times: "We want to bring all the advantages that we see in online advertising - like more accountability, a better sense of the audience, better tools to optimize a campaign - and bring them to television to make TV advertising more effective." Nielsen ratings first started being used in the 1940s and since then have become the most important factor in gauging advertising rates and content. For more information on digital products and services visit www.broadbandnational.com
Friday, March 02, 2007
Online TV Download Market Set To Grow
Online TV Download Market Set To Grow
Multimedia providers have been advised to consider testing out the Internet television download market.
Adams Media Research estimated that annual consumer spending on video downloads via the Internet would reach $4.1 billion dollars by 2011. Last year, the Internet TV download market generated revenues totaling $111 million. Tom Adams, president of Adams Media Research, commented: "The internet is going to revolutionize the distribution of video."
The firm believes that the release of new products from names such as Wal-Mart, Apple and Amazon could result in a dramatic increase in consumer spending on downloads. These companies already offer consumers the chance to download premium movie and TV content.
Adams Media Research stated that new devices to download and view high-definition content will also play a part in boosting the sector, as many consumers will want to be able to purchase the latest gadgets.
"Most likely you'll see the growth spurred by the introduction and sale of hardware devices that can convert videos downloaded from the Internet into signals that can be played on high definition television sets," states Mark Weibel EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website.
For more information on wireless networks and other digital products and services visit www.broadbandnational.com
Multimedia providers have been advised to consider testing out the Internet television download market.
Adams Media Research estimated that annual consumer spending on video downloads via the Internet would reach $4.1 billion dollars by 2011. Last year, the Internet TV download market generated revenues totaling $111 million. Tom Adams, president of Adams Media Research, commented: "The internet is going to revolutionize the distribution of video."
The firm believes that the release of new products from names such as Wal-Mart, Apple and Amazon could result in a dramatic increase in consumer spending on downloads. These companies already offer consumers the chance to download premium movie and TV content.
Adams Media Research stated that new devices to download and view high-definition content will also play a part in boosting the sector, as many consumers will want to be able to purchase the latest gadgets.
"Most likely you'll see the growth spurred by the introduction and sale of hardware devices that can convert videos downloaded from the Internet into signals that can be played on high definition television sets," states Mark Weibel EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website.
For more information on wireless networks and other digital products and services visit www.broadbandnational.com
Online TV Download Market Set To Grow
Online TV Download Market Set To Grow
Multimedia providers have been advised to consider testing out the Internet television download market.
Adams Media Research estimated that annual consumer spending on video downloads via the Internet would reach $4.1 billion dollars by 2011. Last year, the Internet TV download market generated revenues totaling $111 million. Tom Adams, president of Adams Media Research, commented: "The internet is going to revolutionize the distribution of video."
The firm believes that the release of new products from names such as Wal-Mart, Apple and Amazon could result in a dramatic increase in consumer spending on downloads. These companies already offer consumers the chance to download premium movie and TV content.
Adams Media Research stated that new devices to download and view high-definition content will also play a part in boosting the sector, as many consumers will want to be able to purchase the latest gadgets.
"Most likely you'll see the growth spurred by the introduction and sale of hardware devices that can convert videos downloaded from the Internet into signals that can be played on high definition television sets," states Mark Weibel EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website.
For more information on wireless networks and other digital products and services visit www.broadbandnational.com
Multimedia providers have been advised to consider testing out the Internet television download market.
Adams Media Research estimated that annual consumer spending on video downloads via the Internet would reach $4.1 billion dollars by 2011. Last year, the Internet TV download market generated revenues totaling $111 million. Tom Adams, president of Adams Media Research, commented: "The internet is going to revolutionize the distribution of video."
The firm believes that the release of new products from names such as Wal-Mart, Apple and Amazon could result in a dramatic increase in consumer spending on downloads. These companies already offer consumers the chance to download premium movie and TV content.
Adams Media Research stated that new devices to download and view high-definition content will also play a part in boosting the sector, as many consumers will want to be able to purchase the latest gadgets.
"Most likely you'll see the growth spurred by the introduction and sale of hardware devices that can convert videos downloaded from the Internet into signals that can be played on high definition television sets," states Mark Weibel EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website.
For more information on wireless networks and other digital products and services visit www.broadbandnational.com
TV Network Sites Uninteresting And Out Dated
Although television companies are streaming content over the Internet and broadband video is proving a hit with consumers, TV network sites are failing to live up to the standards of more interactive sites, a new study has said.
According to an industry report by Broadband Directions, TV network sites are less interesting because they fail to engage the user and are much less attractive than popular file-sharing sites.
Other problems likely to divert traffic away from these sites are out-of-date videos and promotional clips and their inability to upload video, download clips to portable media players and create personalized playlists.
Broadband Directions has said that TV stations need to realize that online video is not merely promotional but is a self-sufficient medium, reports MediaPost Communications. "Most networks still have not embraced the value of building out robust, deeply interactive, short-form clip properties," the report said. "The most common interactive element we found was the ability to email the clip along to a friend."
Broadband Direction's report follows a warning from Google that the Internet is not capable of supporting TV broadcasts and that the popularity of services like YouTube could bring the infrastructure down.
"If networks want to broadcast, interact and engage viewers over the Internet there needs to be a serious upgrade and build out of existing networks", states Mark Weibel, EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. "The high data transfer rates required for such interaction is why fiber to the premises (FTTP), also called fiber to the home (FTTH) is the preferred technology that many providers are already intorducing."
For more information on IPTV and other digital products and services visit www.broadbandnational.com
According to an industry report by Broadband Directions, TV network sites are less interesting because they fail to engage the user and are much less attractive than popular file-sharing sites.
Other problems likely to divert traffic away from these sites are out-of-date videos and promotional clips and their inability to upload video, download clips to portable media players and create personalized playlists.
Broadband Directions has said that TV stations need to realize that online video is not merely promotional but is a self-sufficient medium, reports MediaPost Communications. "Most networks still have not embraced the value of building out robust, deeply interactive, short-form clip properties," the report said. "The most common interactive element we found was the ability to email the clip along to a friend."
Broadband Direction's report follows a warning from Google that the Internet is not capable of supporting TV broadcasts and that the popularity of services like YouTube could bring the infrastructure down.
"If networks want to broadcast, interact and engage viewers over the Internet there needs to be a serious upgrade and build out of existing networks", states Mark Weibel, EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. "The high data transfer rates required for such interaction is why fiber to the premises (FTTP), also called fiber to the home (FTTH) is the preferred technology that many providers are already intorducing."
For more information on IPTV and other digital products and services visit www.broadbandnational.com
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