The top five search topic categories for 2007 were:
1. Dining/Entertainment
2. Stock/Financial
3. Ring tones/Pictures
4. Weather/Travel information
5. Leisure/Recreational Content
Compared with 2006, Dining/Entertainment is still the most popular search topic, but Stock/Financial searches have jumped from fourth place into second, with a traffic increase almost eight times greater. This is certainly not surprising given the mass interest in the financial markets after another year of over 100% growth.
The data showed some interesting trends, like that SMS and IM users had a greater tendency to do Local and Informational searches, whereas WAP and applet users tended to do more rich content searches. SMS and IM users were also more geographically diverse having a greater spread of users across a broader set of cities compared to WAP users, which were overrepresented in the Guangdong province. Since mInfo also operates the leading English language mobile search service in China (Guanxi(R)), it has some unique views on the behavior of English-speaking foreigners in China. Foreign
mobile search users were on average twice as active as Chinese users and tended to focus more on Local Search instead of other categories of services. They also tended to be on average older and had a larger proportion of professionals and executives than the Chinese user base.
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