Nearly 2 in 5 U.S. Internet Users Watched a YouTube Video in September
comScore a leader in measuring the digital world, today released its comScore Video
Metrix report for September 2007, revealing that nearly 75 percent of U.S.
Internet users watched a video online (including both streaming video and
progressive downloads), averaging three hours of video per person during
the month. Google Sites, which includes YouTube.com, topped the September
rankings with both the most unique video viewers and most videos viewed.
Google Continues to Lead Online Video Market
September saw Americans view more than 9 billion videos online, with
Google Sites once again ranking as the top U.S. video property with 2.6
billion videos viewed (28.3 percent share of videos), 2.5 billion of which
occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second
with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million
(4.1 percent) and Viacom Digital with 304 million (3.3 percent).
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