Friday, December 28, 2007

Driven by Music, MTV.com, VH1.com and CMT.com Deliver 1.2 Billion Video Streams in 2007


Women Ruled, Country Crossed Over and VMA Artists Rocked in MTV Networks Music Group's Top 30 Most-Streamed Music Videos of 2007

Driven by music, MTV.com, VH1.com and CMT.com video streams topped more than 1.2 billion in 2007, 30 percent more than 2006 -- an all-time record for the collective brands within MTV Networks' Music Group, which now attracts nearly 30 million unique visitors every month. Music videos accounted for nearly half of the streams, as viewers sought out their favorite artists and discovered new ones from a cross-section of genres, including pop and hip hop, country and rock. Music videos also drove MTV Mobile, VH1 Mobile and CMT Mobile into triple-digit growth in 2007. In fact, music videos accounted for every single one of the top 10 most-streamed videos on the three services.

"Music was at the core of everything we did in 2007," said Van Toffler, President of MTV Networks' Music Group. "And, once again, MTV, VH1 and CMT produced the year's most memorable events in music."

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