The popular social networking site Facebook has changed its new advertising platform only three weeks after its debut.
This was done in the wake of widespread protests from Facebook members that the site had invaded their privacy. Dubbed Beacon, the ad platform initially was targeted at all users of the site, unless they actively chose the "opt out" option. Now, after the protests, users will have to actively choose an "opt in" option if they wish to be targeted by the advertisements.
Moveon.org Civic Action spokesman Adam Green was quoted by the AFP as saying: "Sites like Facebook are revolutionizing how we communicate with each other and organize around issues together in a 21st century democracy. "Will corporate advertisers get to write the rules of the Internet or will these new social networks protect our basic rights, like privacy? We hope Facebook's decision sets an important precedent for internet users' rights."
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