LinkShare, a leading pay-per-action marketing network, announced the debut of Flex Links and its first customer testing the technology, ShopNBC, a multimedia retailer and one of the nation's leading home shopping channels.
Flex Links is a new kind of embedded link technology that allows advertisers and publishers to add a new level of tracking to the Web's most popular advertising content.
"ShopNBC, with its national reach and interactive multimedia platform, was instrumental in validating Flex Links," said Steve Denton, President of LinkShare. "By distributing their brand message and product merchandising with video, widgets and other content embedded with Flex Links, ShopNBC will be able to reach consumers in entirely new ways."
"ShopNBC is excited to partner with LinkShare in pioneering the use ofFlex Links to enable us to syndicate our product merchandising through new and unique interactive means with our Affiliate partners," said Geoff Smith, Vice President of ShopNBC.com. "Flex Links will enable us to syndicate our breadth of live and archived video sales presentations in a simple and easy to implement means, providing our Affiliates with an outstanding new sales tool."
With Flex Links, LinkShare's pay-per-action tracking can be embedded in an advertiser's content and automatically converted to a tracking link by publishers who post that content. Flex Links allows advertisers and publishers to work together to boost commissions, repurpose content, and enrich the Web's newest platforms, from video to widgets.
1 comment:
ShopNBC, a great shopping place throughout the world. You can find ShopNBC coupons, discounts on shipping, beauty products, watches, jewelry and more..!!
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