The number of internet users who enjoy online gaming increased significantly over the course of the last year, a new report has revealed.
Research by comScore found that the number of unique visitors to gaming sites reached 217 million globally, representing an annual increase of 17 percent. Bob Ivans, managing director of comScore Europe, said that one in four internet users now visit gaming sites, demonstrating the popularity of the sector.
"The fact that these websites are pulling in over a quarter of the total worldwide internet population shows what a global phenomenon gaming has become," Mr Ivans stated. Advertisers may find that the online gaming industry is particularly attractive, as the firm's research showed that the average gamer visits a site nine times each month, he added. Last month, Ronald M Davis, present of the American Medical Association, said that although more studies needed to be carried out into video games, parents should "closely monitor" their children's use of games and the internet.
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