A new survey conducted by J D Power and Associates has revealed that Hummer.com was considered to be the most useful web site for online consumers shopping for new vehicles.
The 2007 Manufacturer Web Site Evaluation Study was based on a number of criteria, including appearance, speed, navigation and information or content. The firm found that Hummer.com received an 870 point score out of a possible 1,000, beating the likes of Toyota, Jeep, Suzuki, Land Rover and Lexus. Steve Witten, executive director of marketing and media research at J D Power and Associates, said that the manufacturer had achieved the top spot for the third time.
"A continuing focus on clear, simple navigation and crisp images and videos that demonstrate both the appearance of Hummer's models, as well as the features included in them, allow Hummer to regain the highest ranking for usefulness among automotive manufacturer web sites," he remarked. Shopping online is one of a number of popular activities enjoyed by American internet users, with a recent survey by Edison Media Research noting that 33 per cent of consumers over the age of 12 consider the net to be an essential item.http://www.blogger.com/img/gl.link.gif
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