Restaurant Chain Offers Wi-Fi Access

A restaurant chain is to offer complimentary wireless Internet access at all its outlets across the country.

Daytime diner First Watch Restaurants is rolling out the technology after finding that more than one in ten customers consider WiFi Internet access as a factor in choosing one cafe instead of another. The system has been designed to be user-friendly and easy to access without complicated login processes. Chris Tomasso, chief marketing officer at the company, stated that the Wi-Fi systems would enhance the overall experience for guests and encourage more frequent visits. He said: "First Watch already appeals widely to the business community and is the frequent recipient of 'Best Power Breakfast' accolades and recognition.

"Complimentary Wi-Fi internet access will only enhance the relationship with this audience." The chain is currently planning to open more than 15 new restaurants throughout the year, which will all be equipped with Wi-Fi.

"The Internet has become completely intertwined with our daily lives," states Mark Weibel, EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. " Now you're able to access email, instant messaging, social networks, or download music, news and video almost anywhere there is a broadband connection."

For more information on Wi-Fi Internet access as well as other digital products and services visit www.broadbandnational.com