Many young people are not downloading music on their cell phones because of the associated cost, according to a new report.
A survey of youngsters in the UK found that around half pay for downloading music, but are deterred from doing so on their cell phones as it is more expensive. Although the study by Q Research found that three-quarters like to listen to music on their phone, 97 per cent actually download on their computers.
Dr Liz Nelson, chairman of Q Research, commented: "This survey shows that while there is already a very buoyant market for paying for MP3 files from the internet among young people, they are very aware of the cost of downloading files to their phones." She added that many young people are also opposed to watching video or receiving video ads to their mobiles because of the cost. The company has urged mobile operators to understand the attitudes of younger people if they intend to keep rolling out new services, such as social networking, advertising and music.
"Cost is most definitely an issue when it comes to downloading MP3 and video files," states Mark Weibel, EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. "We've been successful in integrating providers with special offers from music and video producers to help offset these associated costs."
For more information on MP3 and video files as well as other digital products and services visit www.broadbandnational.com
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