The largest wireless provider in the U.S. has stated that its fourth quarter profit has nearly tripled.
Partly driving the company's growth was an increase of 2.4 million customers during the holiday season. A year ago the company recorded profits of $204 million, which tripled to $782 million in the fourth quarter. Cingular also reported having 61 million customers at the end of 2006.
Stan Sigman, the company's chief executive, said: "Our last quarter as a joint venture operating under the Cingular name was our best ever on a variety of fronts." Recently AT&T as part of its $86 billion merger with BellSouth, the largest telecommunications acquisition in US history, acquired Cingular.
AT&T is to gradually phase out the brand name Cingular and offer its wireless services under its own name. The process, dubbed Raising It Higher, is expected to occur over the next few months, with the speed being regulated by customer feedback.
AT&T will also begin aggressively marketing it’s “Triple Play” programs as it rolls out U-Verse based IPTV. In some regions, customers can expect to get TV, DSL, phone, and cellphone service all under the AT&T brand. To see if these services are available in your area visit comparative shopping website www.broadbandnational.com.
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