Up to 60 percent of U.S. homes will have broadband by the end of 2007, according to recently released research. And cable operators will see a reduction in their share of the market, the report from legal and business information company Pike and Fischer shows.
Cable companies will have just slightly over half of the broadband market in the US by the year's end, the report predicts. Scott Sleek, Pike & Fischer's director of broadband advisory services and an author of the report said: "We also know that cable operators want to draw users away from the computer screen and back to the TV set, so they'll be developing ways to let customers access web content through their set-top boxes."
The report also forecasts that digital cable subscriptions will represent the majority of the industry's main video customer base. Because digital cable costs more than analog, it also generates more revenue.
"Broadband in the home has grown twice as fast in the year prior to March of 2006," states Mark Weibel, EVP of Marketing for Broadband National, the industries leading comparative shopping website. "African Americans and middle income Americans accounted for much of the increase along with new Internet users coming online with broadband. At the end of March 2006, 42% of Americans had high-speed access at home, up from 30% in March 2005, or a 40% increase."
For more information on broadband and other digital products and services visit www.broadbandnational.com
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