Dunkin' Donuts and Yahoo! Partner to Help Busy People Start Their Day With the News They Need
Companies Unveil New 'Yahoo! Sports Minute,' 'Good Morning Yahoo!' and 'Dunkin' Donuts Lovers Lounge'
Dunkin' Donuts, the world's largest coffee and baked goods chain, today announced a partnership with Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, which will allow millions of busy people to get the news they need to get them running throughout the day. Through this partnership, Yahoo! will create two new Dunkin' Donuts-branded video programs, as well as a Dunkin' Donuts community web site. The first program from this partnership is the "Yahoo! Sports Minute," a daily video summary of the biggest sports stories, and is now available to users. "Good Morning Yahoo!," a unique morning video news program, and the "Dunkin' Lounge" social community will launch later this spring. The agreement represents the first time Yahoo! has worked with an advertising partner to develop original content initiatives in multiple categories.
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