Tuesday, October 16, 2007

Mobile search service unveiled by Microsoft


The software giant Microsoft has created a new mobile search service that allows users to use their voice when searching.

Dubbed Live Search Mobile, the service lets one access phone listings and maps, among other services. Users must download the search function to their Windows-based cell phone. Spurring the creation of the service is Microsoft's determination to capture a piece of the burgeoning mobile ad market.

Satya Nadella, corporate vice president of the search & advertising platform group at Microsoft, said: "Microsoft is building on several years of innovation in imagery and 3-D visualization, adding some of the most significant innovations to driving directions technology in the last several years." Now the company's 185 million customers can access "a wider variety of clients, platforms and devices", added Ms Nadella.

The maps and directions function of the service is the area that has been the most improved, according to the company.

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