US internet surfers watched 3 hrs of video in July

Research by comScore has found that in July most users of the internet in the US watched an average of three hours of video online.

Overall, more than nine billion videos were perused online by American internet users, the survey found. Of these, at least 2.4 billion were viewed on the popular video clip website YouTube.com, which is owned by the internet search giant Google. The comScore report stated: "Google Sites … captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million."

Meanwhile, comScore has announced that it has devised a cutting-edge new way to measure blog audiences. Conversational Media Report can actually gauge the online behavior and characteristics of those visiting a given blog. The chief executive of comScore, Dr. Magid Abraham, said: "With the creation and consumption of user generated Web 2.0 content continuing to grow at a rapid pace, our customers are requesting expanded reporting of consumer usage."