Improving affordability of broadband will mean that almost three-quarters of U.S. households will have high-speed Internet access by 2012, according to new research.
Competition between broadband providers will encourage 36 million new subscribers in the next five years, according to Jupiter Research. The company predicts the decline of dial-up, saying that the new generation of Internet users is more likely to go straight to broadband. Jupiter Research analyst Doug Williams said: "As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate to broadband service, and consumers who are new to the online population will never take dial-up service in the first place."
He went on to say that the main providers of broadband, namely cable operators and local exchange carriers, would continue to dominate the market and alternative methods of receiving broadband would trail behind. Jupiter Research provides independent research, analysis and advice about the impact of the Internet and emerging consumer technologies on businesses.
"We’re seeing continued and strong growth in the number of new broadband users, states Mark Weibel EVP of Marketing for Broadband National Inc., who operates the industries leading comparative shopping website for digital products. "We have also discovered that as consumers purchase or upgrade to broadband they also upgrade to digital and HDTV as well. We also believe that the next explosive area for growth will be in VoIP and digital voice"
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