Online Ad Revenues Climb

Online ad revenue saw a year-on-year growth of 26 percent in the first quarter of 2007, according to a recently released survey.

During the first quarter of this year alone, the industry racked up $4.9 billion in revenue, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers reported. In recent months there has been a scramble by many of the largest Internet companies to acquire online ad outfits. IAB president and chief executive Randall Rothenberg said: "The continued growth of online ad revenues clearly illustrates marketers' increased chttp://www.blogger.com/img/gl.link.gifomfort with the extraordinary vitality and accountability of this medium."

In April Google beat out Microsoft and Yahoo! by paying $3.1 billion for the Internet ad company DoubleClick. Founded in 1995, DoubleClick is responsible for over half the advertising on the Internet, but has been criticized for its use of spyware. In May, Microsoft moved into the sector by buying advertising outfit aQuantive for $6 billion.

"Search Advertising is the major type of online advertising. Search ads can be based on the keywords that are typed, contextual advertising or behavioral targeting," states Mark Weibel, EVP of Marketing for Broadband National Inc. who operates the industries most popular comparative shopping website for digital products and services. "The costs of keywords can vary greatly depending on the demand for the term, the nature of the target market and the placement of the ad."

For more information on digital products and services go to www.broadbandnational.com