Communications giant Verizon has claimed it is making a concerted effort to target southern California's Latino population with its services and products.
Among the measures Verizon has committed to are hiring copious numbers of Latino and bilingual employees and providing services in Spanish. A full 34 percent of the calls made to Verizon's Irvine call centre are from Latinos and employees of the company that are bilingual earn $1,500 more per year than normal.
John Palmer, regional president of Verizon Wireless, said: "We make sure our sales and customer service employees are trained not just to succeed in their job, but also to build a career with the company. "For the sixth consecutive year we've been named to Training magazine's 2007 list of 'Top 125 Training Organizations in America.'" More than 40 percent of Verizon's stores in the Southern California area have bilingual personnel. Meanwhile, Verizon Wireless customers are now able to call technical support at any hour of the day or night when things go wrong using the company's new Premium Technical service.
Many companies are starting to recognize the needs and spending power of the Hispanic population, the largest minority group in the United States. states Mark Weibel, EVP of Marketing for Broadband National Inc. who operates the Internets leading comparative shopping website for digital products and services.
For more information on digital products and services visit www.broadbandnational.com
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