GrindTV, the leading online action sports destination, announced an agreement with Yahoo! Sports, the Internet’s leading sports destination, in which GrindTV.com will become a co-branded channel on Yahoo! Sports. The site features videos, photos, and editorial content across the most popular action sports categories, including Skateboarding, Surfing, Snowboarding and Motocross. The new channel will be featured as a primary sports category on Yahoo! Sports, and features will be editorially programmed on the Yahoo! Sports homepage at http://www.sports.yahoo.com. The partnership brings Yahoo! an immediate presence in the action sports category, and will bring 1 million additional users to Yahoo! Sports each month.
“Our partnership with Yahoo! Sports will allow us to more effectively serve the growing action sports community, including enthusiasts, filmmakers, athletes and manufacturers,” said Erik Hawkins, CEO of GrindTV.com. “Working with the number one sports site on the web will help us to take action sports to the next level, and introduce this lifestyle, and these exceptional athletes, to a broader audience.”
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