Time Warner Will Be “Aggressive” In Putting Nets On Demand

Bewkes: Everything Should Be VOD
Says Media Giant Will Be “Aggressive” In Putting Nets On Demand

By Mike Farrell -- Multichannel News, 2/6/2008 2:15:00 PM

After stirring up the market with plans to possibly spin off its cable and AOL online units, Time Warner Inc. CEO Jeff Bewkes aimed his sights at the media giant’s cable networks, telling analysts that he wants to be aggressive in making video on demand programming available across all of its networks.

“We and others in the industry need to be a bit more revolutionary than evolutionary in this area,” Bewkes said on a conference call with analysts Wednesday to discuss fourth- quarter results. “For some time I’ve had the strong belief that all linear ad-supported networks should make their programming lineups available on demand and on television sets, not just on broadband. It’s a win-win for consumers and networks alike. We’re going to be aggressive in putting our own networks on demand so we can show the industry the benefits of this model. We think it will cement the long-term prospects of these businesses.”