Verizon has allied itself with the Mexican pop phenomenon RBD to promote the band's recent record release.
Dubbed Empezar desde Cero, the album is one of the most highly-anticipated on the Mexican pop scene. Verizon is to host the band during its 2008 US tour at its stores for autograph signings and will also host performances.
Ed Ruth, director of digital music for Verizon Wireless: "Verizon Wireless' relationship with RBD began last year when the company hosted a private performance at San Francisco's Fillmore Auditorium. "This year we are building on that relationship to bring exclusive RBD music to Verizon Wireless customers."
At the moment the band's smash-hit new single Inalcanzable is available through Verizon's V CAST Music. Also, fans of the band can download ringtones of the band's songs from Verizon. RBD has so far sold 10.4 million albums around the globe.
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