Wednesday, April 04, 2007

NBC And MobiTV Ally To Provide Wireless Primetime

For the first time viewers will be able to watch primetime shows over a wireless network, thanks to a recently announced deal between NBC Universal and MobiTV. In addition the two companies will also choose short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2. The programs will be available over five new channels, all of which are to be available to subscribers. Jean-Briac Perrette, president, NBC Universal Digital Distribution, said: "This is an extraordinary partnership with MobiTV and we're excited to be the first major network to offer our viewers wireless access to their favorite primetime shows on demand. "In addition, this groundbreaking deal with MobiTV will create another platform for NBC's partner advertisers to reach their audience." And Jeff Bartee, vice president content and programming for MobiTV, called the deal a "significant milestone in the history of television". The current seasons of popular shows like The Office, Heroes, Monk and Battlestar Galactica will be available on the new service. "The expansion of broadband networks makes these types of partnership possible," states Mark Weibel, EVP of Marketing for Broadband National. "We have millions of people coming to our website and comparative shopping the more than 50 providers we represent." For more information on broadband and other related products and services, or to comparative shop for the best possible broadband deal visit www.broadbandnational.com

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