Americans spent over $100 billion purchasing items on the web last year, according to data recently released by a research firm. Last year's figure of $102.1 billion spent was a significant increase of 24 per cent on the figure in 2005, comScore networks found.
During the Christmas season alone holiday online shoppers racked up expenditures of $24.6 billion. Jeffrey Grau, senior analyst at research firm eMarketer, said: "E-commerce is becoming more mainstream. "A larger segment of the population is buying online, and people are buying more things than they have in the past."
Investment firm Cowen & Co has estimated that commerce over the internet will grow a full 20 per cent during 2007. And in five year's time, sales over the internet could account for as much as 4.7 per cent of US retail sales, the firm forecast. Downloading media like films and music in particular is set to explode, analysts at the company said.
"Broadband access is the key to the maturation of the downloading of media and music on the internet," states Mark Weibel, EVP of Broadband National. For more information visit www.broadbandnational.com.
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