Wednesday, October 11, 2006

VOY Plaza Portal Targets English-Dominant Latinos

A New York-based digital-media company will launch a broadband portal targeting the English-dominant Latino population. The portal will be the video service of VOY Plaza (www.voymusic.com), a social-networking site that has been in operation since last November. Fernando Espuelas, founder and CEO of VOY (Spanish for "I go"), said the networking site has grown to a unique user base of more than 2.6 million since its launch.

Census data indicated that there are 44.2 million Hispanics in the country, 80% of whom are English-dominant or bilingual, Espuelas said.

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