YouTube Continues to Lead U.S. Online Video Market With 28 Percent Market Share, According to comScore Video Metrix

Nearly 2 in 5 U.S. Internet Users Watched a YouTube Video in September

comScore a leader in measuring the digital world, today released its comScore Video
Metrix report for September 2007, revealing that nearly 75 percent of U.S.
Internet users watched a video online (including both streaming video and
progressive downloads), averaging three hours of video per person during
the month. Google Sites, which includes YouTube.com, topped the September
rankings with both the most unique video viewers and most videos viewed.

Google Continues to Lead Online Video Market

September saw Americans view more than 9 billion videos online, with
Google Sites once again ranking as the top U.S. video property with 2.6
billion videos viewed (28.3 percent share of videos), 2.5 billion of which
occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second
with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million
(4.1 percent) and Viacom Digital with 304 million (3.3 percent).

For information on other digital products and services visit Broadband National.

US internet surfers watched 3 hrs of video in July

Research by comScore has found that in July most users of the internet in the US watched an average of three hours of video online.

Overall, more than nine billion videos were perused online by American internet users, the survey found. Of these, at least 2.4 billion were viewed on the popular video clip website YouTube.com, which is owned by the internet search giant Google. The comScore report stated: "Google Sites … captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million."

Meanwhile, comScore has announced that it has devised a cutting-edge new way to measure blog audiences. Conversational Media Report can actually gauge the online behavior and characteristics of those visiting a given blog. The chief executive of comScore, Dr. Magid Abraham, said: "With the creation and consumption of user generated Web 2.0 content continuing to grow at a rapid pace, our customers are requesting expanded reporting of consumer usage."