Several of the world's foremost media companies have collaborated to develop a set of regulations for the use of copyrighted material online.
Wide-ranging filtering technology will be in use across the board by the end of the year, the alliance concluded. Among the companies making up the alliance are NBC, Viacom, Disney, Microsoft, Fox and MySpace. However, the internet search giant Google declined to participate.
Jeff Zucker, president and chief executive of NBC Universal, commented: "[This] announcement marks a significant step in transforming the internet from a Wild West to a popular medium that respects the rule of law. "By recognizingthe mutual benefits of a technology-based framework to control piracy, technology and content companies have laid the foundation for the lawful growth of video on the internet." The guidelines are an attempt by the media sector to stop copyrighted content being shown on video clip sites like the popular YouTube site.
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