Yahoo! has announced the launch of a new customized advertising product that tailors promotions to the web users' characteristics.
SmartAds enables marketers to target Internet users by taking their age, gender, location and online use into account, CNET News reports.
Yahoo! spokesperson Guade Paez described the new service, which also boasts an advertisement creation tool, as "behavioral targeting".
"This makes display advertising more of a direct response vehicle than just branding," she commented.
According to the news provider, the new advertisements are expected to first appear on Yahoo!'s publisher sites before being rolled out across its other partner web sites.
Last month, Yahoo! combined its US-based search and display advertising sales teams as part of its continuing effort to meet the requirements of its marketing customers.
Sue Decker, president of the firm, said that by joining the two services, Yahoo! could "better serve" its advertisers and build upon its position in the market.
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